Shell Trinidad and Tobago - International Women's Day
Shell Trinidad and Tobago - International Women's Day is a brand strategy project Simply Intense delivered for Shell Trinidad and Tobago, a Caribbean organisation in the energy sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Shell Trinidad and Tobago
Highlight Shell's community involvement and drive positive brand sentiment while celebrating International Women's Day.
The Challenge
Highlight Shell's community involvement and drive positive brand sentiment while celebrating International Women's Day.
Our Solution
We executed a digital marketing and video-focused content strategy showcasing Shell Trinidad and Tobago's own personnel, emphasizing inclusivity and authentic representation.
Results & Impact
5 million+ video views, 30,000+ brand engagements, high engagement rate per post surpassing industry benchmarks, enhanced community relations around Diversity, Equity, and Inclusion goals, elevated profiles of key company leaders.
Project Details
Client
Shell Trinidad and Tobago
Industry
Energy