Massy Stores Mobile App Launch
Massy Stores Mobile App Launch is a mobile development project Simply Intense delivered for Massy Stores, a Caribbean organisation in the retail sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Massy Stores
Launch the Massy Stores mobile commerce app across the Caribbean in 2020 with explosive early adoption.
The Challenge
Launch the Massy Stores mobile commerce app across the Caribbean in 2020 with explosive early adoption.
Our Solution
We engineered an integrated campaign using multimedia mix of print, TV, digital, and social tactics, positioning the app as must-have with limited-time discounts and special perks.
Results & Impact
25,000+ downloads within first 30 days, record-breaking adoption rates, app crossed 250,000 downloads in 18 months, sustained healthy monthly user traction and growth.
Project Details
Client
Massy Stores
Year
2020
Industry
Retail