Massy Stores Breast Cancer Awareness Campaign
Massy Stores Breast Cancer Awareness Campaign is a digital marketing project Simply Intense delivered for Massy Stores, a Caribbean organisation in the retail sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Massy Stores
Raise awareness and funds for breast cancer through special edition pink Massy bags while driving community involvement.
The Challenge
Raise awareness and funds for breast cancer through special edition pink Massy bags while driving community involvement.
Our Solution
We crafted a comprehensive influencer marketing campaign across various platforms, creating authentic content that highlighted breast cancer awareness importance.
Results & Impact
2.5 million total impressions across platforms, 5.8% engagement rate, 1.2 million total video views, hashtag usage spike for #breastcancerawareness in market, 15 participating influencers, 750,000 total followers reached, 7.2% average engagement rate per influencer post.
Project Details
Client
Massy Stores
Industry
Retail