KFC Barbados - Hit Sixes and Win
KFC Barbados - Hit Sixes and Win is a mobile development project Simply Intense delivered for KFC Barbados, a Caribbean organisation in the food & beverage sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
KFC Barbados
Create an engaging digital experience for the T20 World Cup 2024 to boost fan engagement, brand visibility, and reward cricket enthusiasts.
The Challenge
Create an engaging digital experience for the T20 World Cup 2024 to boost fan engagement, brand visibility, and reward cricket enthusiasts.
Our Solution
We developed an online cricket game where users could play as batters and win KFC prizes by hitting sixes. The game was supported by a strategic advertising campaign across social media, digital platforms, and in-store promotions.
Results & Impact
10,000+ players in two weeks, 2,000+ reward coupons distributed, increased foot traffic and online orders, strengthened brand positioning during peak tournament excitement.
Project Details
Client
KFC Barbados
Year
2024
Industry
Food & Beverage