Intelcia Regional Market Launch
Intelcia Regional Market Launch is a brand strategy project Simply Intense delivered for Intelcia, a Caribbean organisation in the business process outsourcing sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Intelcia
Successfully enter the Caribbean market starting with Jamaica, aligning corporate identity with local values.
The Challenge
Successfully enter the Caribbean market starting with Jamaica, aligning corporate identity with local values.
Our Solution
We orchestrated a comprehensive brand launch strategy featuring visual design, modern marketing, public relations, data analytics, and targeted advertising campaigns.
Results & Impact
5x average ROI, coverage in all major media outlets including three principal daily newspapers, high-profile attendees including Minister of Industry, Investment, and Commerce, 400 staff members engaged through internal launch events, 2,000 applications generated through digital recruitment campaign over 8 weeks, nationwide syndication on morning shows and radio interviews.
Project Details
Client
Intelcia
Industry
Business Process Outsourcing