Durex Caribbean Digital Activation
Durex Caribbean Digital Activation is a digital marketing project Simply Intense delivered for Durex Caribbean, a Caribbean organisation in the consumer goods sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Durex Caribbean
Strengthen Durex's local market presence and relevance during Carnival season while enhancing social engagement and brand recognition.
The Challenge
Strengthen Durex's local market presence and relevance during Carnival season while enhancing social engagement and brand recognition.
Our Solution
We developed a humor-led activation campaign focused on creating viral content tailored to resonate with local audiences through fun, relatable, and highly-shareable content.
Results & Impact
5000% increase in social media engagement, nation-wide brand visibility, elevated brand perception as industry leader, strong digital footprint established in Caribbean market, foundation set for future engagement and growth initiatives.
Project Details
Client
Durex Caribbean
Industry
Consumer Goods