Coca-Cola Barbados - Get Your Magic on & Win
Coca-Cola Barbados - Get Your Magic on & Win is a digital marketing project Simply Intense delivered for Coca-Cola Barbados, a Caribbean organisation in the beverages sector. Simply Intense, a Trinidad-based Caribbean digital and creative agency, handled the project end to end; the details below cover the brief, the services involved and what was delivered.
Coca-Cola Barbados
Create a dynamic campaign offering fans the opportunity to experience Drake live in Miami while driving product sales.
The Challenge
Create a dynamic campaign offering fans the opportunity to experience Drake live in Miami while driving product sales.
Our Solution
We developed a WhatsApp-based campaign using chatbot technology, cloud software, and API integrations to handle code entries from product purchases and seamless customer data capture.
Results & Impact
3 million codes processed through the platform, 31,000 valid entries received, 1,000 lucky participants claimed prizes, demonstrated effective audience engagement and prize distribution.
Project Details
Client
Coca-Cola Barbados
Industry
Beverages