How conversational and persona or people-based marketing is crucial for business growth
There are two ways to become the top business in your market: Beat your top competitor, which can be a daunting task. Or, create a new subcategory where your brand is the only player in the field. Are you wasting time competing with similar brands without seeing fruitful results? Changing customer beliefs and habits is […]
The Bigger Picture of Digital Business Transformation!
I am sure you are familiar with the word transformation. You are also probably hearing so much about the Digital world and how it affects our everyday lives if not experiencing this firsthand. Unless your living under a rock, it does not take much to see, things are getting faster and more efficient. Are you […]
Digital marketing – a necessity for the new business
The marketing strategies for promoting your business have changed a lot in the recent times. With the evolution of the internet and the new technologies, modern marketing methods have come before the business owners which are not only result oriented but cost effective as well. Gone were the days when newspapers and other stuff were […]