SurePay's Regional Rebrand
Rebrand | Web Design | Media Marketing | Branding
When PBS acquired Surepay from Massy Group, it sparked a transformative era for this leader in bill payment technology to communicate their next steps forward. At Simply Intense, we launched a comprehensive rebranding initiative to elevate Surepay's position in the digital payment landscape.
Alongside the rebranding, we completely redesigned Surepay’s website to match the refreshed brand identity. The new website offers a cohesive, user-friendly experience that enhances customer interactions and simplifies online bill payments.
This strategic overhaul has solidified Surepay's role as a leader in the bill payments industry, emphasising its commitment to innovation and cutting-edge digital payment solutions.
The Result
A professional and comprehensive website redesign complemented the brand’s leap into fresh and modern visuals. This end-to-end redesign featured several rounds of visual optimisation, ensuring best practice not only for static but dynamic, responsive and fully mobile compatible results to allow SurePay to put their best foot forward Caribbean-wide.
Responsive elements include
- Location-sensitive landing page
- B2B and B2C content customisation
- Customer-specific offers
- Mobile optimisation
- Flexible grid layout
- Media queries
- Touch-friendly navigation
- Accessibility features
- Device Orientation Support
- and much more
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