We collaborated with KFC to create an engaging digital experience for the T20 World Cup 2024, aiming to boost fan engagement, brand visibility, and reward cricket enthusiasts. This initiative featured an online cricket game where users could play as batters and win KFC prizes by hitting sixes. Supported by a strategic advertising campaign across social media, digital platforms, and in-store promotions, the game launched during the peak of the tournament excitement, drawing over 10,000 players in two weeks and distributing 2,000+ reward coupons, driving both foot traffic and online orders.
The project not only showcased KFC’s association with the cricket tournament but also strengthened their brand positioning in the market. Its success was driven by creative execution, strategic timing, and a deep understanding of the target audience. By integrating a fun and interactive digital element with a well-orchestrated marketing campaign, we turned a simple idea into a highly impactful promotional tool for KFC. This project demonstrates our ability to combine technology and creativity to deliver campaigns that resonate with audiences and achieve measurable results.
© Simply Intense Media Caribbean Ltd.
