Who’s it for? What will it do? What will the player do? How do you win? How do you lose? How many levels? We map out the entire experience with detailed storyboarding teams. We ensure that the game keeps engagement levels high while delivering on an objective set by our client.
Where is it played? In what context is it played? Is it in your hands or on your wall? How is it controlled? Is it played outside? Is it social? Every game we produce faces a scrutinized process of positioning. We ask the tough questions upfront to guarantee success in the future.
Why are we building this? What does success look like? Will it be free, paid for or campaign driven? Each game has a sense of purpose, achieves a direct client goal and delivers on the targets set during the development of the project.