Top 10 Transformative Trends in Marketing
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In the dynamic world of digital marketing, change is the only constant. The past five years have been a whirlwind of transformation, with emerging technologies, evolving consumer expectations, and innovative marketing strategies rewriting the rules of engagement.
Common Digital Transformation Mistakes and How to Avoid Them
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70% of all digital transformation projects fail. Here’s what you can do to avoid making those mistakes to achieve successful digital transformation .
Design Thinking: Your Key to Successful Digital Transformation
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A successful digital transformation project needs a solid plan and a great start. Let’s see how design thinking can get you on the right track.
Digital Transformation: Leveraging Technology to Keep Your Business Booming
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Life is ever-changing and all businesses need to be adaptable to these changes in order to survive. Here’s how digital transformation can help!
Let’s Look at the Stats – Digital Performance in 2020
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As we gear up for the new year, we have to look at the many changes from the year that has passed. 2020 has had a massive impact on every aspect of our lives – not least of all the way we do business. Here are some of the emerging trends and a look at […]
How 2020 Transformed Digital Marketing
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There is no doubt that the world breathed a huge sigh of relief when 2020 came to an end – we sure did! The past year brought with it many unexpected changes in the way people functioned in their daily lives – from the way they communicated to the way they did business. Even so […]
How conversational and persona or people-based marketing is crucial for business growth
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There are two ways to become the top business in your market: Beat your top competitor, which can be a daunting task. Or, create a new subcategory where your brand is the only player in the field. Are you wasting time competing with similar brands without seeing fruitful results? Changing customer beliefs and habits is […]
Unleash your business data to drive customer insights to build better business relationships
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Every time customers interact with your company’s operational environment is an opportunity to gain insight into your business. With or without making a purchase, you will get a valuable array of data. Is your business correctly utilizing this wealth of knowledge? Most businesses misuse customer data. Instead of prioritizing it as a highly valued business […]