The Power of Storytelling in Building Authentic Brands

In today’s fast-paced digital landscape, consumers are more informed and discerning than ever. How can brands effectively meet their needs while staying true to their core values? The answer lies in the timeless art of storytelling.

Let’s Look at the Stats – Digital Performance in 2020

How much Google searches for ‘digital marketing courses’ in 2020

As we gear up for the new year, we have to look at the many changes from the year that has passed. 2020 has had a massive impact on every aspect of our lives – not least of all the way we do business. Here are some of the emerging trends and a look at […]

Five Tips for Revamping Your Social Media Pages

Revamping your social media pages

New year, new me – it’s the current theme for companies and individuals alike. It’s ok to want to start the year off with a new look but as a brand, you need to ensure this change is still in keeping with your established look. Drastic changes can alienate your current audience or affect your […]

How 2020 Transformed Digital Marketing

How 2020 transformed Digital Marketing

There is no doubt that the world breathed a huge sigh of relief when 2020 came to an end – we sure did! The past year brought with it many unexpected changes in the way people functioned in their daily lives – from the way they communicated to the way they did business. Even so […]

The Bigger Picture of Digital Business Transformation!

The bigger picture

I am sure you are familiar with the word transformation. You are also probably hearing so much about the Digital world and how it affects our everyday lives if not experiencing this firsthand. Unless your living under a rock, it does not take much to see, things are getting faster and more efficient. Are you […]

Digital marketing – a necessity for the new business

Growth

The marketing strategies for promoting your business have changed a lot in the recent times. With the evolution of the internet and the new technologies, modern marketing methods have come before the business owners which are not only result oriented but cost effective as well. Gone were the days when newspapers and other stuff were […]