Let’s Look at the Stats – Digital Performance in 2020

As we gear up for the new year, we have to look at the many changes from the year that has passed. 2020 has had a massive impact on every aspect of our lives – not least of all the way we do business. Here are some of the emerging trends and a look at […]

Agile vs. Waterfall marketing

To compare these two forms of marketing, firstly let us define the difference between agile and waterfall marketing. Waterfall marketing can be summarized as ‘big idea’ marketing. The concept that your marketing team works on a massive campaign or concept for months, plans every single detail and executes the event at scale and launches your […]