Agile vs. Waterfall marketing
To compare these two forms of marketing, firstly let us define the difference between agile and waterfall marketing. Waterfall marketing can be summarized as ‘big idea’ marketing. The concept that your marketing team works on a massive campaign or concept for months, plans every single detail and executes the event at scale and launches your […]
How conversational and persona or people-based marketing is crucial for business growth
There are two ways to become the top business in your market: Beat your top competitor, which can be a daunting task. Or, create a new subcategory where your brand is the only player in the field. Are you wasting time competing with similar brands without seeing fruitful results? Changing customer beliefs and habits is […]