EXPLORE
  • Experience
  • Services
  • Careers
  • Blog
  • Get in touch

Why are my Facebook Posts are losing value? Time to rethink!

February 4th, 2014

Facebook marketing has become one of the most effective ways to promote your business. With a user-base in the Billions, this platform you can easily get any business. To get seen however is not always so simple. Getting traction on your posts and getting them on those users news feeds means you will need well thought out strategies and also will need to track the results. Mastering the news feed algorithm requires a bit more knowledge than ‘type, attach photo, post’.  There are very few business owners who are aware of this algorithm (formerly known as EdgeRank)  and use it for making a long lasting impact on their targeted customers. If you are new to Facebook marketing, let us explore more about the Edgerank and its utility.

Facebook Edgerank

This is an algorithm through which you can determine the rank of your content on the news feed. This gives you a better idea about how much of your content is appealing to people and how many of them are showing interest in it. Thus using the results of the news feed algorithm, you can easily modify your stuff and try to reach at the top position of the news feed. Higher the rank more will be the exposure as well as the visibility of your business over the internet. Thus, there is no doubt that Facebook Edgerank has evolved as one of the fruitful algorithms and useful in promoting your business on a global platform.

Important features of the Facebook Edgerank

The three important features of the news feed algorithm are:-

Affinity – It shows the relationship between the brand and the user. This attribute is determined with the help of the likes, comments and shares done by the users. The more number of likes and comments on the post, the higher its rank will be. If your posts are unable to engage the attention of the audience, it may bring down the rank and it can be hard to come out of it.

Weight – This attribute decides the value of the different actions performed over Facebook. For example, comments have a higher value than the likes and therefore it has more weight.

Time decay – It means how old your post has been. Older posts do not have much value and therefore posting new stuff is very important on a regular basis. In order to enjoy a higher rank, you must keep posting engaging content so that it is able to grab the attention of the people.

Consider these features and you will surely be able to increase your Facebook Audiences engagement.

Recent Projects

ALL PROJECTS

Our Clients Say

“

Simply Intense demonstrated true professionalism and commitment to their work. This worth ethic and commitment impressed us.


Digital Analyst

Nestlé Caribbean

“

Overall it was refreshing to work with a team who understood the technical delivery of a mobile app. Good ongoing communication.


Marketing Manager

TT Unit Trust Corporation

“

Si Media continuously goes above and beyond to get the job done for bmobile.


Marketing Team Lead

Bmobile

“

I must commend them on their ability to stick to schedule, adjust to customer feedback, and proceed without much intervention from upper management.


Director

Advance Foam Ltd.

“

I found that they took a holistic approach to any project undertaken and their ability to be innovative in challenging times, often left me inspired.


Former Minister of Parliament Trinidad & Tobago

“

Since the onset of this contract, our company has experienced a marked improvement in its digital media presence, online engagement and overall online sentiment. Simply Intense Media is the ideal candidate for any company wishing to expand and improve its reach in the Digital space.


Digital Marketing Lead

Massy Stores

Caribbean Reach

Simply Intense Jamaica
Level 9, Panjam Building
60 Knutsford Blvd,
Kingston, Jamaica

+1 (876) 872-4118 ja@simplyintense.com

Barbados Offices

NOW OPEN!

One Welches Business Center
Barbados

+1 (246) 537-6337 bb@simplyintense.com

Trinidad & Tobago HQ
Level 2, Invaders Bay Tower,
Invaders Bay, Port of Spain, Trinidad W.I.

+1 (868) 235-6149 tt@simplyintense.com
About Us

For over ten years Si has been a catalyst for delivering digital innovative projects and services that solve problems for businesses.

We are Caribbean based award winning agency.

Subscribe to our newsletter
Instagram

Copyright © SImedia 2021. All Rights reserved.