Day: September 23, 2024

In today’s competitive marketplace, businesses often launch loyalty programs to attract and retain customers. However, many make the mistake of offering percentage-based discounts to loyal customers, thinking that this will build long-term brand loyalty.

In the dynamic world of digital marketing, change is the only constant. The past five years have been a whirlwind of transformation, with emerging technologies, evolving consumer expectations, and innovative marketing strategies rewriting the rules of engagement.